Merger Between Amaya and William Hill Fails to Materialize

Amaya, the parent company of PokerStars, recently solicited talks with William Hill to potentially merge their player pools to create one of the largest online gambling websites in the world.

William Hill has become one of the online gambling industry’s most recognizable names. Currently, William Hill’s main product offering is online sports betting. Amaya’s main online gambling asset is its PokerStars software.

Amaya purchased PokerStars several years ago, and since the purchase, the PokerStars software has slowly changed into a full fledged online casino platform that prominently promotes poker games. Amaya believed that its PokerStars user base would begin gambling on its other platforms, therefore generating additional revenues for the parent company Amaya.

Merger Between Amaya and William Hill Fails to Materialize

Unfortunately, that hasn’t happened and some industry analysts feel as if Amaya has cannibalized some of its user base with the introduction of table games, online casino games and sports betting within the PokerStars client. Amaya also faced regulatory issues, given the fact that not all of their products are compliant with local laws.

It’s being reported that William Hill quickly turned down the notion of a merger between the two online gambling organizations.

Bloomberg reports that the merger would have been a difficult transaction, given the fact that William Hill does not have a permanent CEO in place.

While both William Hill and PokerStars primarily serve overseas gamblers, both company have begun making headway into the regulated markets within the United States. For example, if you walk down the strip in Las Vegas, you will certainly see signs promoting sports betting parlors that are managed by William Hill. In New Jersey, Amaya has recently acquired a license for its PokerStars software to be operated by online poker players all across the state.

November 15, 2016 by : Posted in 2016 No Comments

Comments are closed.